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Friday 25 October 2013
What is SEO [Search Engine Optimization]?
Search engine optimization (SEO) involves designing,writing, and coding a website in a way that helps to improve the volume and quality of traffic to your website from people using search engines.
While Search Engine Optimization is the focus of this booklet, keep in mind that it is one of many marketing techniques. A brief overview of other marketing techniques is provided at the end of this booklet.Effective SEO techniques help you get more potential customers to your website.
Websites that have higher rankings (i.e. presented higher in the search results) are identified to a larger number of people, who will then visit that site. Ensure that you define your market first before engaging in SEO techniques.
Latest SEO Techniques
SEO involves a wide range of techniques, some of which you may be able to do yourself and others that will require web development expertise. Techniques include increasing links from other websites to your web pages, editing the content of the website, reorganizing the structure and organization of your website, and coding changes. It also involves addressing problems that might prevent search engines from fully “crawling” a website.
As was mentioned, one of the most critical ways to improve your website’s ranking in the search engine results pages is improving the number and quality of websites that link to your site.
Google PageRank is a system for ranking web pages used by the Google search engine. PageRank assesses the extent and quality of web pages that link to your web pages. Because Google is currently the most popular search engine worldwide, according to comScore Inc. (Press Release, June 2008), the ranking of your web pages received on Google PageRank will affect the number of visitors to your website. Techniques to improve your page rank are discussed below.
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Tuesday 22 October 2013
Difference Between “strong” and “b” Tags In Terms Of SEO
Matt Cutts, Google’s head of search spam, answers a question about text formatting in his latest video where a user writes in to ask: "In terms of SEO, what is the difference between tag and tag for emphasis on certain words of text. From the user perspective, both tags have the same effect (words in bold). Which tags should we use in which circumstances?" In terms of SEO, what is the difference between strong tag and bold tag for emphasis on certain words of text. From the user perspective, both tags have the same effect (words in bold). Which tag should we use, in which circumstances? This is a throwback question from 2006 when Matt assured us that, when it comes to SEO best practices, there is no difference between using or tags. Both tags get treated the exact same in terms of ranking and how pages are indexed. In the video Cutts recalled answering this question while adding that there is also no difference between and tags when it comes to ranking, scoring and other search factors. Matt was somewhat vague in his response, saying things may have changed since 2006, “but I really kind of doubt it.” You can use either one and Matt says there won’t be any difference when it comes to Google ranking. Matt says that the only difference between the two tags is that that tag refers to presentation, while the tag is a semantic label. But he reminds us that in practice they both do the same thing, every browser just uses the tags to make text bold. Matt ends the video by reassuring us not to worry about it. Go ahead and use whatever you prefer. Source from : http://www.searchenginejournal.com/matt-cutts-strong-bold-tags-seo/74073/Latest SEO Keyword Analysis and Link Tool
Majestic SEO, a popular link explorer tool for SEOs and webmasters, announced the launch of Search Explorer. Search Explorer is a search engine they designed to allow SEOs and webmasters to search by keyword or phrase, and the results would be ranked by Majestic SEO’s own linkage metrics. The purpose is to show which web sites rank the highest for a specific keyword based mostly on their own linkage data.
Sunday 13 October 2013
Why Penguin 2.1 AND Penguin 5?
If us talking about Penguin 5 in reference to something Google is calling Penguin 2.1 hurts your head, believe us, it hurts ours, too. But you can pin that blame back on Google. Here’s why.
Google eventually — and belatedly — indicated that a Panda 3 release happened, causing the numbering to move into Panda 3.0, Panda 3.1 and so on until there had been so many “minor” updates that we having to resort to going further out in decimal places to things like Panda 3.92.
That caused us here at Search Engine Land to decide it would be easier all around if we just numbered any confirmed update sequentially, in order of when they came. No matter how “big” or “small” an update might be, we’d just give it the next number on the list: Penguin 1, Penguin 2, Penguin 3 and so on.
What Is Penguin Again? And How Do I Deal With It? For those new to the whole “Penguin” concept, Penguin is a part of Google’s overall search algorithm that periodically looks for sites that are deemed to be spamming Google’s search results but somehow still ranking well. In particular, it goes after sites that may have purchased paid links.
If you were hit by Penguin, you’ll likely know if you see a marked drop in traffic that begins today or tomorrow. To recover, you’ll need to do things like disavow bad links or manually have those removed. Filing a reconsideration request doesn’t help, because Penguin is an automated process. Until it sees that what it considers to be bad has been removed, you don’t recover.
If you were previously hit by Penguin and have taken actions hopefully meant to fix that, today and tomorrow are the days to watch. If you see an improvement in traffic, that’s a sign that you’ve escaped Penguin.
Original Source from : http://searchengineland.com/penguin-2-1-and-5-live-173632
Saturday 12 October 2013
How Google Search Engine Works
Introduction of Google
Google Inc. is an American multinational corporation specializing in Internet-related services and product. These embrace search, cloud computing, software, and on-line advertising technologies.
The corporation has been calculable to run over a meg servers in information centers round the world and to method over one billion search requests. Google-owned sites like YouTube and Blogger.
There are 4 major functionality is doing Google Search Process. They are
- Crawling and Indexing
- Algarithms
- Fighting Spam
- Google Policies
Google Crawling and Indexing :
The journey of a question starts before you ever blood group search, with creep and assortment the online of trillions of documents.
Google Crawling
We use code referred to as “web crawlers” to find in public offered webpages. the foremost well-known crawler is termed “Google bot.” Crawlers investigate webpages and follow links on those pages, very similar to you\'d if you were browsing content on the online. they\'re going from link to link and convey knowledge concerning those webpages back to Google’s servers.
The crawl method begins with an inventory of internet addresses from past crawls and sitemaps provided by web site house owners. As our crawlers visit these websites, they appear for links for different pages to go to. The code pays special attention to new sites, changes to existing sites and dead links.
Computer programs verify which websites to crawl, how often, and the way several pages to fetch from every web site. Google does not settle for payment to crawl a web site a lot of ofttimes for our internet search results. we tend to care a lot of concerning having the simplest doable results as a result of within the long haul that’s what’s best for users and, therefore, our business.
Organizing webpages information by indexing
The web is like associate degree ever-growing library with billions of books and no central classification system. Google primarily gathers the pages throughout the crawl method and so creates associate degree index, thus we all know precisely a way to look things up. very similar to the index within the back of a book, the Google index includes data concerning words and their locations. after you search, at the foremost basic level, our algorithms search your search terms within the index to search out the acceptable pages.
The search method gets way more complicated from there. after you rummage around for “dogs” you don’t need a page with the word “dogs” thereon many times. you almost certainly need photos, videos or an inventory of breeds. Google’s assortment systems note many alternative aspects of pages, like after they were revealed, whether or not they contain photos and videos, and far a lot of. With the information Graph, we’re continued to travel on the far side keyword matching to higher perceive the individuals, places and stuff you care concerning.
Monday 7 October 2013
Google Penguin Update 2.1 Has Launched
Google’s Matt Cutts proclaimed late on Friday that Penguin seabird two.1 was launching, touching roughly a hundred and twenty fifth of searches “to an apparent degree.” this can be the primary official Penguin seabird announcement we’ve seen since Google discovered its initial Penguin 2.0 in May. Penguin 2.0 was the largest tweak to Penguin since the update at first launched in April of last year, that was why it had been known as 2.0 despite the update obtaining many refreshes in between. Cutts same this regarding Penguin 2.0 back once it rolled out: “So this one could be a very little a lot of comprehensive than Penguin 1.0, and that we expect it to travel a bit bit deeper, and have a bit bit a lot of of a bearing than the first version of Penguin.” Penguin 2.0 was same to have an effect on two.3% of queries with previous information refreshes solely impacting zero.1% and 0.3%. The initial Penguin update affected three.1%. whereas this latest version (2.1) might not be as huge as two.0 or the first, the half of queries affected still represents a considerably larger question set than the opposite past minor refreshes. Hat tip to Danny Sullivan for the numbers. the oldsters over at computer programme Land, by the way, are keeping an inventory of version numbers for these updates, that differs from Google’s actual numbers, thus if you’ve been going by those, Danny kinds out the confusion for you. Penguin, of course, is intended to attack webspam. Here’s what Google same regarding it within the initial launch: The modification can decrease rankings for sites that we have a tendency to believe square measure violating Google’s existing quality tips. We’ve perpetually targeted webspam in our rankings, and this rule represents another improvement in our efforts to scale back webspam and promote prime quality content. whereas we have a tendency to can’t impart specific signals as a result of we have a tendency to don’t need to allow folks some way to game our search results and worsen the expertise for users, our recommendation for webmasters is to target making prime quality sites that make an honest user expertise and use white hat SEO ways rather than participating in aggressive webspam ways.
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